MIMS 2021 - CWORKS - BRAND OF THE YEAR
At the 25th International Exhibition of Automotive Components and Aftersales Car Care Products - MIMS Automechanika Moscow 2021 Optimum Trading Co., Ltd. presented a new line of premium Japanese oils CWORKS SUPERIA OIL, developed by Optimum Trading Co., Ltd. together with Toyota Tsusho Corporation, the CWORKS brand owner. The event was held at Expocentre in Moscow August 23 to 26 2021.
MIMS Automechanika Moscow is a top-rated exhibition of spare car parts, components, equipment and other car maintenance goods in Russia and Eastern Europe. The main producers and distributors present their new products and services to the public. Over 1 000 car maintenance specialists and representatives of trade companies visited the CWORKS exhibition booth this year.
On August 23rd Expocentre hosted the national Automotive Component Award of the Year ceremony as a part of MIMS Automechanika Moscow 2021 exhibition. CWORKS was awarded as the Brand of the Year in the Motor Oils category.
The national Automotive Сomponent Award of the Year was established in 2011 as an independent professional award for manufacturing companies and distributors of automotive components in the Russian market. The award brings together more than 2 000 participants who compete in 23 categories. The winners are determined by the jury composed of recognized experts of the Russian car market, including the industry media representatives, analysts and technical experts.
Evaluation and ranking criteria are: a survey of wholesale companies and distributors, product novelty, consumer loyalty, marketing activity and customer satisfaction level.
Sergey Voronov, General Director of Optimum Trading Co., Ltd., the exclusive importer of the CWORKS brand in Russia, CIS countries and Eastern Europe, received the top award for the “Motor Oils” nomination.
The high rating is the result of recognition and year on year growth of consumer interest in the CWORKS brand in Russia, CIS countries and Eastern Europe.